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Get smarter about your screens

April 30, 2018

 

 

 

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior is worth the read because:

  • Although the book was published in 2015, authors Shlomo Benartzi and Jonah Lehrer prove that we can get fancy with design, but users still respond to info in predictable ways. Ex:

  1. Everyone tends to move their eyes the same way over layouts, regardless of design.

  2. People prefer curated selections over unlimited options.

  3. Disfluency (making content challenging to read) helps users slow down and carefully read content (and hopefully absorb it).

  • The Smarter Screen still features live links of exercises and case studies to prove their points and challenge your thinking about content and design.

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