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My Blog Reboot

Adnother way to learn

About 10 years ago, I started the Professor Ad Man blog to help students and grads get jobs and grow in advertising.

Over the years, the industry's changed. I've changed. For years, I worked as an agency copywriter and I transitioned to a UX writer for a major corporation. As a result, I have even more to teach and share.

 

Whether as an ad man or an app man, it's all about creative problem solving. That's what I do and enjoy each day. The goal here is to show you some problem-solving tools to help you grow in your careers in marketing, advertising and now UX design, too.

These are my personal opinions, of course, and I welcome all discussions.

NAMED BEST EDUCATIONAL BLOG

Named Unsung Hero of the Internet at SXSW

Hive Award

Gold Medal winner
Score 9/10

Bloggy Award

Gold Medal Winner
Best Educational Blog

Hermes Creative Award

 
 
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Recent Posts

Archive

Marketers that pay your tuition

My undergraduate degree was paid by my multiple advertising scholarships. $500 here... $1,000 there... Sometimes I landed a big fish – $10,000. I've even won money, because no one else applied. So I'm helping to get the word out – a $10K scholarship for future female copywriters. (Sorry boys, I'll get you next time.) J. Walter Thompson Worldwide is accepting applications for the Helen Lansdowne Resor Scholarship. The funding also includes: A Wunderman Thompson internship One-on-one mentoring First look after graduation So who was Helen Lansdowne Resor? According to the site, "Helen Lansdowne was hired by J. Walter Thompson Cincinnati as the industry's first female copywriter" in 1908. Apply

Three Magic Words To Better Creative

A week ago, I had an amazing time mentoring some great students at One Club Creative Boot Camp. It gives area college students (Chicago, in my case) a chance to work with industry professionals to create a campaign for an actual client. For us, it was Wing Stop. When I met with my team, they were on day two of developing their campaign. After they bounced their ideas off me, I helped critique their ideas more closely with three words: "How might we...?" Three simple words. A simple exercise. It's designed to dissect ideas to make them stronger. As a result, we scrapped their first campaign and started over. We started with a basic question: How might we get college students to eat at Wing St

 
 

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