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My Blog Reboot

Adnother way to learn

About 10 years ago, I started the Professor Ad Man blog to help students and grads get jobs and grow in advertising.

Over the years, the industry's changed. I've changed. For years, I worked as an agency copywriter and I transitioned to a UX writer for a major corporation. As a result, I have even more to teach and share.

 

Whether as an ad man or an app man, it's all about creative problem solving. That's what I do and enjoy each day. The goal here is to show you some problem-solving tools to help you grow in your careers in marketing, advertising and now UX design, too.

These are my personal opinions, of course, and I welcome all discussions.

NAMED BEST EDUCATIONAL BLOG

Named Unsung Hero of the Internet at SXSW

Hive Award

Gold Medal winner
Score 9/10

Bloggy Award

Gold Medal Winner
Best Educational Blog

Hermes Creative Award

 

You Don’t Belong Here: My First Day as an African American Copywriter.

June 6, 2020

How to win advertising awards

May 18, 2020

Getting into UX without UX experience

April 28, 2020

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Abstract City Lights

June 6, 2020

I knew I wanted to be in advertising since the sixth grade. On TV’s Bewitched, it wasn’t Samantha’s nose twitch that cast a spell on me. It was her husband’s cool job writing commercials.

Back in the late 80's, I landed my first summer internship at an ad agency. It was...

May 18, 2020

There's a great way to gain insight about how to win advertising awards – and it's absolutely free.

April 28, 2020

You're still a creative problem solver with lots of relevant ad experience to draw from. Just present your work with a UX mindset.

April 11, 2020

Compared to many brands, I believe insurance brands probably struggle harder to achieve this kind of connectivity with customers, which is why an empathic approach to design is so important.

October 14, 2019

I was recently interviewed on the On Point podcast. The Insurance Journal program did a follow-up to my talk at the IMCA Annual Meeting (Insurance Marketing Communications Association).

When you mention insurance as a career, some people want to run away. When you...

July 29, 2019

You can blog. You can do webinars, but sometimes it’s more rewarding to have and audience in your face. Public speaking is an engaging way to get out your message and showcase you as a thought leader. I try to participate in two speaking engagements per year. Attending...

May 13, 2019

In a recent survey by totaljobs.com, 76 percent of responders want all physical contact banned from the workplace. If you are hugging and kissing random co-workers – yes, you’re asking for trouble. Strangely, 38 percent think all workplace greetings are awkward.

What ab...

April 30, 2019

My undergraduate degree was paid by my multiple advertising scholarships. $500 here... $1,000 there... Sometimes I landed a big fish – $10,000. I've even won money, because no one else applied.

So I'm helping to get the word out – a $10K scholarship for future female co...

April 2, 2019

A week ago, I had an amazing time mentoring some great students at One Club Creative Boot Camp. It gives area college students (Chicago, in my case) a chance to work with industry professionals to create a campaign for an actual client. For us, it was Wing Stop.

When I...

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