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NAMED BEST EDUCATIONAL BLOG

 

My (Em)Path to UX Design Pt.1

October 29, 2019

"Claiming" Human Centered Design

October 14, 2019

I was recently interviewed on the On Point podcast. The Insurance Journal program did a follow-up to my talk at the IMCA Annual Meeting (Insuranc...

Speak Your Mind: Talking UX at Conferences

July 29, 2019

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October 29, 2019

Compared to many brands, I believe insurance brands probably struggle harder to achieve this kind of connectivity with customers, which is why an empathic approach to design is so important.

October 14, 2019

I was recently interviewed on the On Point podcast. The Insurance Journal program did a follow-up to my talk at the IMCA Annual Meeting (Insurance Marketing Communications Association).

When you mention insurance as a career, some people want to run away. When you...

July 29, 2019

You can blog. You can do webinars, but sometimes it’s more rewarding to have and audience in your face. Public speaking is an engaging way to get out your message and showcase you as a thought leader. I try to participate in two speaking engagements per year. Attending...

May 13, 2019

In a recent survey by totaljobs.com, 76 percent of responders want all physical contact banned from the workplace. If you are hugging and kissing random co-workers – yes, you’re asking for trouble. Strangely, 38 percent think all workplace greetings are awkward.

What ab...

April 30, 2019

My undergraduate degree was paid by my multiple advertising scholarships. $500 here... $1,000 there... Sometimes I landed a big fish – $10,000. I've even won money, because no one else applied.

So I'm helping to get the word out – a $10K scholarship for future female co...

April 2, 2019

A week ago, I had an amazing time mentoring some great students at One Club Creative Boot Camp. It gives area college students (Chicago, in my case) a chance to work with industry professionals to create a campaign for an actual client. For us, it was Wing Stop.

When I...

March 8, 2019

The Atlantic article, "Where Did All the Advertising Jobs Go?" gives ad professionals something to think about career wise.

December 13, 2018

 I believe "A Charlie Brown Ad Agency Xmas" came out it 2008, which makes it the 10th anniversary. The Peanuts still hold up as an agency parody.

I don't know if that's a good thing.

Parts still make me laugh. Other scenes make me shake my head. It's the the busin...

November 5, 2018

Thinking about making the digital transformation from copywriter to UX writer? You may be asking yourself, “What skills are businesses looking for?” “Who are recruiters begging to recommend?” “More important, what's a UX writer?”

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