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My Blog Reboot

Adnother way to learn

About 10 years ago, I started the Professor Ad Man blog to help students and grads get jobs and grow in advertising.

Over the years, the industry's changed. I've changed. For years, I worked as an agency copywriter and I transitioned to a UX writer for a major corporation. As a result, I have even more to teach and share.

 

Whether as an ad man or an app man, it's all about creative problem solving. That's what I do and enjoy each day. The goal here is to show you some problem-solving tools to help you grow in your careers in marketing, advertising and now UX design, too.

These are my personal opinions, of course, and I welcome all discussions.

NAMED BEST EDUCATIONAL BLOG

Named Unsung Hero of the Internet at SXSW

Hive Award

Gold Medal winner
Score 9/10

Bloggy Award

Gold Medal Winner
Best Educational Blog

Hermes Creative Award

 

You Don’t Belong Here: My First Day as an African American Copywriter.

June 6, 2020

How to win advertising awards

May 18, 2020

Getting into UX without UX experience

April 28, 2020

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Abstract City Lights

March 8, 2019

The Atlantic article, "Where Did All the Advertising Jobs Go?" gives ad professionals something to think about career wise.

December 13, 2018

 I believe "A Charlie Brown Ad Agency Xmas" came out it 2008, which makes it the 10th anniversary. The Peanuts still hold up as an agency parody.

I don't know if that's a good thing.

Parts still make me laugh. Other scenes make me shake my head. It's the the busin...

November 5, 2018

Thinking about making the digital transformation from copywriter to UX writer? You may be asking yourself, “What skills are businesses looking for?” “Who are recruiters begging to recommend?” “More important, what's a UX writer?”

October 29, 2018

I've nearly "died" to get jobs – died from embarrassment. These are my true stories – job interviews that ended in blood and disaster. 

Story 1: Trapped In An Avalanche

Years ago, I interviewed at a major non-profit. The director's office was a bit cramped, fil...

August 6, 2018

Published earlier this year, Emily Chang’s Brotopia is another great case for the push and the value of diversity.

July 2, 2018

I stumbled upon a series of "classic" commercials on Amazon Prime:

Calling these commercials "classic" is being kind. They earn the title for just being ol...

May 21, 2018

Brand storytellers walk a tricky tightrope. How do you sell without overselling?  Can you build the brand without beating people over the head? Day One, The Amazon Blog curates content where you may come across gems like this. Michael Forzano is an...

May 14, 2018

Starting an internship? Besides making a good impression with your skills, earn some bonus points by showing off some intellect, too. Here's some recommended summer reading that may help you impress the boss and ultimately decide if you want a career in this business....

April 30, 2018

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior is worth the read because:

  • Although the book was published in 2015, authors Shlomo Benartzi and Jonah Lehrer prove that we can get fancy with design, but users still respond to info in pred...

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