Take a seat. Let's talk marketing, advertising and UX design
Take a byte of this Apple book
April 30, 2018
I give author Brian Merchant credit for objectivity. One chapter of The One Device will draw you into the history of the iPhone. The next chapter will make you want to protest Apple, reading about hazardous conditions miners face obtaining tin, aluminum, and other elements to build the most influential tech of the the 21 century.
Worth reading because:
You see more layers of a company that's the inspiration of innovation.
The iPhone is not just the end-product of a demanding Steve Jobs. The One Device is also about successes from trial and error and happy accidents (like getting a camera that wasn't planned for).
It history worth knowing for anyone working in tech – from designers to developers – and anyone looking to build a company that prides itself on being a house of ideas and not being afraid to fail.