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PROFESSORADMAN.COM: My Kodak Moment.
My Kodak Moment.
I was concerned to hear Kodak filed for Chapter 11. Of course they aren't dead, just struggling to find a place in the digital world. According to a Bloomberg article, "Bankruptcy allows sales of the photography divisions and
patents Chief Executive Officer Antonio Perez wants to jettison
to pay off legacy employee benefits and creditors, as he focuses
Kodak on faster, flexible commercial and consumer digital
printers and the company’s superior ink."
I'm an amateur photographer. I own a couple of small digital cameras, but old faithful is my 20+ year old Canon Rebel. I love B&W photography, even developing my own pictures. The excitement of film photography is not knowing what you may get, until you develop the film. I use different lenses and filters and experiment to capture various results. Even today, I refuse to manipulate my Canon pictures in Photoshop. If it's a failed experiment, I learn from the experience – and it was fun. (I was going to include some of my work with this post, but I didn't get the chance to scan them. Yes, I can be that old school about film photography.)
So with the further demise of film photography, I fear there's a level of creativity that will be forever lost.
Posted by Clifton Simmons at 1/20/2012 10:27 AM Categories: uncategorized
Clifton Simmons, Senior Copywriter for The Marketing Store, Chicago, IL. Currently creating promotional goodness for McDonald's and Coke. Worked on Chevy, Chrysler, USAA, and Michelin in my former
life. Also heavily involved in experiential marketing and new trends. The fine print: This is my blog, so these are my opinions - not my agency and not our clients.
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