During the drive home yesterday, I'm listening to NPR . Wieden + Kennedy is talking about the social media extension of their Old Spice campaign on Twitter/YouTube, where spokesperson Isaiah Mustafa responded to posts. Lately, every time you hear "Old Spice," mentions of  "Wieden + Kennedy" or "Mustafa" are not far behind.

I love the Old Spice stuff, so I'm not begrudging the agency, nor the actor. For those not in the industry, the Wieden + Kennedy name is becoming more recognizable. That's going to translate into more business. And after becoming a pop culture icon, Mustafa's acting career will most likely surpass his athletic one.

I guess the jury is still out if people are buying more Old Spice.