What's up with the evil rants?

People throw a fit, post it on the web and they're shocked that people haven't rallied to their sides.

Of course the most recent, infamous rant comes from Cleveland Cav owner Dan Gilbert, who posted an open letter about LeBron James' lack of loyalty. (Funny, just recently Gilbert tested the loyalty of Michigan State coach Tom Izzo by trying to steal him away.)

On a lesser known scale, there's Marvel President Kevin Fiege vs. actor Ed Norton dispute . Both sides couldn't come to an agreement concerning Norton reprising his role as Bruce Banner/Hulk in the upcoming Avengers movie, based on the Marvel comic. Apparently, the cast was supposed to make an appearance at this month's Comic Con (over the years, this has been a big buzz generator for action films). When talks fell apart, Fiege announced that they'll recast the part with someone “who embodies the creativity and collaborative spirit of our other talented cast members.”

Both Gilbert and Fiege sounded off like they are expressing the sentiment of the fans, but it didn't ring true. As a corporate head, you have to accept the fact that you are not "one of the guys." You lost star players, so you're losing money. James' signing show was a fiasco. And as much as fans hated it, Gilbert received an ample amount of criticism. The letter was removed from the Cav site. And if you search "Fiege" on Twitter, the fan boys are ready to lynch him at Comic Con.

If you want to share your side on the story using social media, be social about it. Express your disappointment, but why turn it into an attack? Generate discussion and debate. Let the readers take sides, without you looking bad. Both Gilbert and Fiege could have just wished them well and not generated the bad buzz. If Norton was at fault for the Avengers breakdown, you'd never know it from him. On Facebook, he posted, “I sincerely hoped it could happen and be great for everyone, but it hasn’t turned out as well as we hoped."

There's a reason why they call it "taking the high road." Going for higher ground betters your chances of coming out on top.

Baby pic courtesy of stock.xchng .