I've got to give it up to Tristan Smith, a copywriter with Google Creative Labs. He's only been out of school for one year. His first campaign is a Super Bowl spot. And it's not just any Super Bowl spot — it's one of the game's most well-received spots. (FYI — It was one of my top 3 picks.) My last post, I ranted how new creatives should count their blessings for just being invited to pitch ideas. This man throws a touchdown on his first play. (I know  - In my last post, I promised not to use sports metaphors, too.)

His story is rare — raw steak rare, but it's an upbeat story to pass along. Use it as a little inspiration during your own pursuits.

Now Tristan's story does confirm something I've been saying for some time: you don't have to go to an agency for an ad job. In-house departments are stepping up their game and producing solid work. If you're new to this blog, check out Ad Grad Project Wk 4: In-House Are No Longer The Outsiders.

And with that in mind, Google Creative Labs is looking to fill a few positions:

Lead Copywriter

Digital Creative Director

For laughs, check out the haters and debaters on Agency Spy, if you haven't done so yet.